Press Coverage
Global Wine Marketing Experience
CAPABILITIES
Marketing strategy and programming
Partnership and sponsorship marketing
Communications strategy and execution
Budget management
Team leadership
Influencer marketing
Event strategy and execution
Messaging development
DOMAIN EXPERTISE
Global wine market dynamics
3-Tier system and distributor channels
Supply chain and logistics
International supplier management
HNWI and secondary market dynamics
International wine business culture
Viticulture and production
Established network of wine professionals
SPECIALTIES
Brand communications strategy
Crisis communications
Content copywriting
Publicity planning
Media Relations
Spokesperson media training
Public speaker and moderator
Wine Industry Health and Wellbeing
About Rebecca
Rebecca Hopkins is an experienced wine communications strategist, speaker, moderator, host and writer. A graduate of wine business from the University of Adelaide, Rebecca spent 15 years in the Australian wine industry in sales, marketing, distribution and communication roles before relocating to San Francisco with Constellation Brands as the Vice President Public Relations and National Events in 2007.
Five years later, she joined national fine wine importer, Folio Fine Wine Partners, leading the US market communications strategy and programming for the 20+ family-owned producers prior to striking out on her own in 2022.
Today, Rebecca is based in Northern California and represents small, luxury global wine producers in developing and sharing their unique brand stories.
Clients Represented
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More than 25 years of success and established relationships in the global wine industry.
A leader, experienced in developing strategic marketing and communication platforms, storytelling, copywriting, thought leadership, crisis and stakeholder communications. Demonstrated success in partnership marketing and event activation, earned and paid digital media marketing, agency management and P&L responsibility.